This last weekend we attended a local Scottish festival. While there, I found a booth that sold, among other things, some beautiful watercolor pictures. I immediately wanted a dozen of them. While trying to narrow down the selection my hubby suggested I just take a card and take my time perusing the art on her website. I asked the people running the stall and ended up being introduced to the artist who happened to be right there. After introductions and polite chit chat I asked about her website, what the selection was like and whether or not I would see some of the small but gorgeous pictures I was trying to choose between. She laughingly informed me that her website was old, defunct, that there were no paintings listed there, no, she didn’t advertise her showings on the website, she’d been meaning to update for years but had never got around to it. She ended by saying it hadn’t been a priority because no one had ever contacted her over the internet.
Well, no one’s been able to.
And I would have.
Not only that, I would have shared. I would have passed her name on to other people I know who would love her style and the sense of nostalgia in her pictures. But now I can’t. I did end up buying something there. I’m glad I did. If I had come home and tried to find her online I would have been very disappointed.
If you have something to sell, make sure there’s a way for people to find it. Make a website. If you don’t or can’t sell things from your website then link to places that do. Advertise your showings, signings, or other events. It doesn’t have to be a website, it can be a blog, facebook, instagram, whatever. Just find a way for people to be able to buy the product you’re selling. Make it easy for people to find you, because if they can’t, they’ll find someone else and you’ll be left behind.