There is a very interesting article here about book covers. The author, a bookseller, writes about how hard it is to sell a wonderful book if the cover is horrible. Her solution? To have publishers work with book sellers to create covers the buyers want to see. She discusses the trend for covers to be populated by white girls wearing gowns, quite often walking in nature. There have been a lot of covers like that lately, and honestly I’m a little over them. I don’t hate them, but I’d love to see something different, something that stood out. Of course I think most of these covers have been for the YA audience and that age group does tend to be a little trendy. I guess if they keep selling the publishers will keep using it.
Despite the fact that we have a time honored saying “don’t judge a book by its cover” we do. For me the cover is not final reason I will or won’t buy a book, but covers are what catch our eye, or don’t, as we walk down the aisle in the book store. It definitely plays a big part in marketing.
Do you have a favorite or least favorite cover? I tend to like covers with landscapes on them.